Was Joseph M. Juran or Philip B. Crosby right about the definition of quality? Is quality “fitness for use” or “conformance to requirements?” I’ve pondered this issue a lot and my simple response is yes, but only in the broadest terms. It is necessary to be more explicit.
Do you ever think about what it takes to be successful? Do you ever think other people are more successful because they are smarter, more "in the know" or better connected?
During the past 30 years, quality has been a major area of contention for many companies. Companies with better quality products have historically had an edge in the marketplace. However, Dr. Juran and others have warned that a competitive strategy based on quality alone might not continue to be effective at capturing market share.