Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

Quality 101: Process Mapping for the 21st Century

By Mark A. Nash, Sheila R. Poling
July 31, 2009
This is a traditional flowchart for a manufacturing process. Complaints directed at this process mapping tool include that it is limited in what data it can represent while also being difficult to understand. Source: Mark A. Nash


Process mapping tools are found in every quality practitioner’s toolbox. Whether flowcharts, SIPOCs (suppliers, inputs, process, outputs, customers), mind maps or swim lanes, there is a process mapping tool that can document the process under review. Since the 1970s, when the quality movement took hold in the United States, the most often used and most widely accepted of these tools has been the flowchart. It is from this basic mapping concept that all others have emerged.

For decades flowcharting has been the tool of choice. And why not? When documenting a process and sharing the information with others, flowcharting provides an immediate understanding of the basic tenets behind its methodology. It is a part of the shared language enjoyed by technical experts dealing with simple and complex processes alike.

Continuous Improvement Today

Flowcharting, however, has lost credibility and momentum in recent years as continuous improvement has evolved from being managed and controlled by a few experts to being a part of all employees’ jobs on an ongoing basis. While flowcharting does an excellent job at capturing the logical flow of a process, it has two fundamental limitations: 1) a single flowchart typically only captures the flow of the product or service or captures the flow of the communication-but not both; and 2) many nontechnical employees, including many managers, struggle to interpret this 2-D representation of the process.

As nonexperts attempt to understand flowcharts, they may look for errors in the process map that make it incorrect. Believing they have proved the map flawed, they may put the document aside and focus on data they do understand. Ultimately, this causes frustration for all team members working on quality issues.

The challenge then becomes how to both ensure accuracy and explain these maps in such a way that all employees can understand them. This is both a challenge and a curse. It may take days or weeks to get the flowchart 100% accurate. Likewise, it may take hours to explain the map to the degree that the entire audience understands what is being presented.

And yet, at the end of the day, only the logical flow of product or service is presented. The only way to bring in additional information is through adding tables and charts as addendums. Any progress or momentum made often times is lost when a new round of explanation is required to tie it all together.

This is a value stream map (VSM) for a manufacturing process. Compared to a traditional flowchart, the VSM makes it easier to see the flow of the process from left to right on the page. It also includes information not shown in a traditional flowchart. Source: Mark A. Nash

A Better Alternative

With the introduction of the Toyota Production System to the United States came a process mapping concept now called value stream mapping (VSM). Popularized by the book “Learning to See,” by Mike Rother and John Shook, VSM has overtaken all other forms of processing mapping used by companies practicing lean manufacturing/lean enterprise.

The power behind VSM is in both the simplicity of the map and the amount of information that can be included in a single document. Both process flow and communication are included. The people working within the process are shown at the point where they are working when the map was created. Inventory is shown where it exists. By using the quantity of the inventory, shown in comparison to the cycle times for each process step, it is easy to compare total cycle time to process lead time.

Additionally, travel distances, defect rates, changeover times and other essential information all can be captured on a single map. But perhaps the strongest argument for using VSM as a process mapping tool is how easy the maps are to explain to an audience. By abandoning the logical paths of the process for the visual and actual order of the flow, VSM can be explained to and comprehended by most people through a short presentation.

The altitude at which one chooses to draw a map is no different than any other process mapping technique. The power, however, lies in the additional data that is incorporated into the map.

Process Mapping Tomorrow

Value stream mapping is a relatively new methodology in comparison to traditional flowcharting. New concepts, ideas and uses are introduced all the time. What started out as a tool to document process and communication flow on the manufacturing floor in lean environments in 1999 has become-in 10 short years-a powerful mapping methodology used throughout the business world. Many Six Sigma practitioners have adopted this tool, and in the years to come, VSM may very well become the default tool, or at least the initial tool of choice, for process mapping worldwide.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Mark Nash, a process improvement expert, is president of Pinnacle Partners West LLC (Edmond, OK).  For more information call (405) 888-6806, email [email protected], or visit www.ppwest.com.

Mark A. Nash is a lean specialist, certified NIST/MEP lean trainer and operations manager for Pelco Products Inc. (Edmond, OK). Sheila R. Poling is a managing partner of Pinnacle Partners Inc. (Oak Ridge, TN). For more information call (865) 482-1362 or visit www.pinnaclepartnersinc.com .

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

    Meet the 2024 Quality Rookie of the Year: Justin Wise

    Justin Wise is an exceptional individual who has been...
    Aerospace
    By: Michelle Bangert
  • Man with umbrella and coat stands outside while it rains at night looking at a building.

    Nondestructive Testing: Is there an ethics problem?

    I was a whistleblower who exposed fraudulent activities...
    NDT
    By: Dale Norwood
  • Unraveling Deflategate: Football stadium with closeup of football on field

    Unraveling the Tom Brady Deflategate

    The Deflategate scandal erupted following the 2014 AFC...
    Measurement
    By: Greg Cenker and Henry Zumbrun
Manage My Account
  • eMagazine Subscriptions
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Key Takeaways for Quality Leaders
    Sponsored byComplianceQuest

    Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

  • This image shows a person seated next to a Bobcat T66 compact track loader.
    Sponsored byPolyWorks by InnovMetric

    Supercharging Digital Gauging at Bobcat North America

  • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
    Sponsored byDorsey Metrology International

    Ensuring Product Quality in a Competitive Manufacturing Landscape

Popular Stories

iStock-1352825159-jpg.jpg

U.S. Should Substantially Boost Support for Manufacturing USA Program, Issue National Industrial Manufacturing Strategy, Says New Report

Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

Ensuring Product Quality in a Competitive Manufacturing Landscape

Visions Sensors Ebook

eBook | How AI-driven Vision Systems Are Transforming Automotive Quality Control

2026 Quality Professional of the Year!

Events

June 22, 2026

Automate 2026

Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
 
Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
 
Ready to transform the way you work? Take the next step at Automate.
July 14, 2026

Quality Leaders Forum: Better Communication, Better Quality Data

The Quality Leaders Forum is a quarterly, editor-moderated fireside chat series hosted by Quality Magazine, featuring candid conversations with senior manufacturing and operations executives shaping enterprise-level quality.

View All Submit An Event

Products

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

See More Products
Rookie of the Year Custom Content

Related Articles

  • Precision 3D Manufacturing by Stratasys Direct Manufacturing.

    Leadership for Manufacturing in the 21st Century

    See More
  • Key to Quality: The Inspector of the 21st Century

    See More
  • Manufacturing Excellence: Employee Revolution in the 21st Century

    See More

Related Directories

  • Business & Quality Process Management LLC

    BQPM, LLC is a global business and quality management consulting firm that helps small and medium business entities articulate their vision, achieve their goals, and realize their long-term potential. Our team utilizes state-of-the-art, process-based business, quality, website, and graphics methodologies to help management implement best practices and marketing for success.
×

Stay in the know with Quality’s comprehensive coverage of
the manufacturing and metrology industries.

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Market Research
    • Reprints
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing