Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

Motivating Others with Effective Communication

By Jim L. Smith
May 7, 2013
Last month I wrote about a few key points for motivating others in The People Theory.  I will discuss the influence of effective communication and its power when it is done with positivity, choices, and reflection.

Leadership would be easy if it weren’t for those being led. Dealing with people is very complex even in the best of situations.  Any leader or manager knows, getting people to actually want to perform the tasks which are needed can be a challenge.  Getting people to complete assignments by order and directives was proven to be ineffective decades ago.  People will not fully commit to a task unless they’re motivated to understand and accept your goals and objectives or the reason behind them.

Unfortunately, many managers rely on what Frederick Herzberg, the noted psychologist and creator of the Two Factor Theory,referred to as extrinsic or external motivators to get people to complete tasks.  For example, using rewards as enticements, or threats of punishment, are approaches aimed at obtaining short-term obedience and compliance. Extrinsic motivators overpower, rather than empower. Telling people what to do and then rewarding them if they do as expected, or threatening them if they do not, increases stress while diminishing professional relationships.  This approach is what Dr. Douglas McGregor, former professor of management at the prestigious MIT Sloan School of Management and author of “The Human Side of Enterprise”, referred to as the ‘carrot and stick’ approach as part of his Theory X management style.

Because these management approaches are manipulative, the results are never as effective as cultivating what Herzberg called intrinsic or internal motivation.  Manipulative approaches as in McGregor’s Theory X environment are something managers do to other people, but they have little long-term effects. This is in contrast to working with people to empower them.

Whenever imposing something on someone, it only produces short-term results because the person doesn’t have any ownership in it. Think about that for a minute!  If these extrinsic motivational approaches were effective, getting people motivated to carry out the organization’s objectives would be easy not something that consultants write countless books about so companies and their managers would read about.

The irony of manipulating behavior through extrinsic motivational practices is that the more managers use them in an attempt to control people, the less real influence they actually have. Although managers want to remain in control, the paradox is that the more they truly empower others, the more effective they become as leaders. In addition, if people only do something because they are forced to, not because they want to, managers haven’t really succeeded as leaders. Truly effective leaders know how to trigger intrinsic motivation for commitment, as in McGregor’s Theory Y management style, that results in people desiring to carry out objectives without the lure of a reward or the fear of repercussion.  

There are three powerful, enduring, and universal practices that will make management and motivating others much easier.  If managers can implement these practices on a consistent, sincere basis, their people will be more eager to accomplish mutually beneficial goals.  The first practice is one of positivity.

Positivity

So often, when managers want employees or co-workers to change, they attempt to influence them by using negative rather than positive communication that would prompt them to want to do what managers need them to do. As an example, even the worst salesperson knows not to make the customer angry or upset.  However, because managers often allow emotions to take control, they often ignore this commonsense approach when dealing with people. Because many managers don’t have the basic instincts or haven’t been properly trained they don’t realize their words and tone of voice is sending a strong message which can be positive or negative.  However, even without a lot of training, it should be easy for managers to determine if they are sending negative messages if the words they use blames, complains, criticizes, or threatens.  Negative messages provide a multitude of factors which demotivates the workforce.

Positive communication, however, elevates the human spirit; it offers encouragement, motivation, inspiration, and support.  Positive communication sends the message that we have confidence in the other person’s capability to handle challenges and attain results.  Positivity creates hope and prompts feelings of being valued, supported, and respected. Communicating in positive terms triggers enthusiasm, capability, pride, dependability, and responsibility—none of which are triggered by negativity.

Positivity is so enabling it makes sense to immediately stop all thoughts and communication that are negative. Therefore, become conscious of phrasing statements in positive terms.  Managers should constantly ask, “How can I communicate this message in a positive way?” As an example, saying, “Don’t be late again tomorrow,” would be considered disabling, and prompts being late because the word “don’t” is not visualized; what comes after the “don’t” is what the brain visualizes. Instead it would be better to say, “I look forward to your being on time tomorrow.” The later prompts the picture managers want.  It is enabling, and much more effective.

Choice

 The second practice is one of choice.  When people resist doing something which is asked of them or do something contrary to instructions, managers should offer choices rather than force requests on them; then watch how quickly their resistance weakens. Offering choices paves the way to changing behavior and is much more effective than barking orders. By giving people some degree of control, the outcome will be greater cooperation. There is a simple reason is that ‘people do not argue with their own decisions’.

Even when there are no choices about whether or not something has to get done, managers can build in some element of choice.  Just a small choice qualifies because any choice allows the person to retain dignity and a feeling of personal power.  As an example, suppose a manager needs one of their employees to conduct a training session to educate customers about product features. The choice is not whether or not to do the training. The choice is in the how. “Would you like to do a live WebEx meeting or a recorded demo of the product features?” By giving a choice of how to do the presentation, the manager can avoid a confrontation by having an open discussion on the various choices in order to accomplish the task. Offering choices is a simple approach which can be used to reduce resistance and enhance a culture of employee engagement.

Reflection

The third practice is reflection.  The most effective approach for influencing another person is to ask reflective questions. When specific reflective questions are asked, people are prompted to think, reconsider, change their minds, and grow from the experience. By asking this type of question, a manager will accomplish what they want more effectively, with less resistance, and with a lot less stress and confrontation. By having an employee reflect, the manager instantly avoids the person’s natural resistance to being controlled.

Reflective questions are non-coercive. They guide, rather than force. Reflective questions elicit a thinking response and are framed to fit the situation and clarify.  Reflective questions:

• Focus on the present or future, as opposed to the past.
• Often start with “What?” or “How?”
• Are typically open-ended.
 

As soon as managers start asking reflective questions, they typically realize immediately the effectiveness and power of this approach. Questions such as the following promote deep and reflective thinking:

• “What would be the best approach (to attain the productivity targets, reduce errors, etc.)?”
• “How can we correct this mistake?”

• “What would you recommend we do differently next time?”

• “What can we do to accomplish that objective?”

• “How can we do that without causing disruption (to R&D, manufacturing, shipping dates, etc.)?”

When managers regularly use effective communication techniques of positivity, choice, and reflection, they will become more effective. Additionally, their team members will naturally put more effort into their work and will achieve greater results. By switching from coercive management behavioral approaches to collaborative and empowering thinking approaches, managers can influence their people to perform at peak performance levels, which will positively affect their company’s bottom line.  When this happens, everyone wins and isn’t that what everyone wants?

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Qm0222 clmn face p2 author jim smith

Jim L. Smith has more than 45 years of industry experience in operations, engineering, research and development and quality management. You can reach Jim at [email protected]

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

    Meet the 2024 Quality Rookie of the Year: Justin Wise

    Justin Wise is an exceptional individual who has been...
    Aerospace
    By: Michelle Bangert
  • Man with umbrella and coat stands outside while it rains at night looking at a building.

    Nondestructive Testing: Is there an ethics problem?

    I was a whistleblower who exposed fraudulent activities...
    NDT
    By: Dale Norwood
  • Unraveling Deflategate: Football stadium with closeup of football on field

    Unraveling the Tom Brady Deflategate

    The Deflategate scandal erupted following the 2014 AFC...
    Measurement
    By: Greg Cenker and Henry Zumbrun
Manage My Account
  • eMagazine Subscriptions
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Key Takeaways for Quality Leaders
    Sponsored byComplianceQuest

    Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

  • This image shows a person seated next to a Bobcat T66 compact track loader.
    Sponsored byPolyWorks by InnovMetric

    Supercharging Digital Gauging at Bobcat North America

  • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
    Sponsored byDorsey Metrology International

    Ensuring Product Quality in a Competitive Manufacturing Landscape

Popular Stories

iStock-1352825159-jpg.jpg

U.S. Should Substantially Boost Support for Manufacturing USA Program, Issue National Industrial Manufacturing Strategy, Says New Report

Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

Ensuring Product Quality in a Competitive Manufacturing Landscape

Visions Sensors Ebook

eBook | How AI-driven Vision Systems Are Transforming Automotive Quality Control

2026 Quality Professional of the Year!

Events

June 22, 2026

Automate 2026

Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
 
Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
 
Ready to transform the way you work? Take the next step at Automate.
July 14, 2026

Quality Leaders Forum: Better Communication, Better Quality Data

The Quality Leaders Forum is a quarterly, editor-moderated fireside chat series hosted by Quality Magazine, featuring candid conversations with senior manufacturing and operations executives shaping enterprise-level quality.

View All Submit An Event

Products

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

See More Products
Rookie of the Year Custom Content

Related Articles

  • Jim’s Gems: Motivating Others

    See More
  • Achieve Sustainable Results with Effective Problem-Solving Processes

    See More
  • Work With Others

    See More

Related Products

See More Products
  • Optimizing Factory Performance: Cost-Effective Ways to Achieve Significant and Sustainable Improvement

  • Green Lean: Achieving Outstanding Environmental Performance with Lean DVD

  • Building Lean Supply Chains with the Theory of Constraints

See More Products

Events

View AllSubmit An Event
  • July 14, 2026

    Quality Leaders Forum: Better Communication, Better Quality Data

    The Quality Leaders Forum is a quarterly, editor-moderated fireside chat series hosted by Quality Magazine, featuring candid conversations with senior manufacturing and operations executives shaping enterprise-level quality.
View AllSubmit An Event
×

Stay in the know with Quality’s comprehensive coverage of
the manufacturing and metrology industries.

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Market Research
    • Reprints
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing