SINGAPORE - Allied Vision Technologies (AVT) founded a sales subsidiary in Singapore. The new company called Allied Vision Technologies Asia Ltd. is 100% owned by Allied Vision Technologies GmbH and will be in charge of expanding AVT’s business in the Asia-Pacific region. This includes the management of existing distributors and setting up local technical support.

Boon-Keng Teng was hired in January 2010 as Allied Vision Technologies’ Asia-Pacific sales manager based in the Singapore office. Boon-Keng is an experienced professional with an engineering background coupled with sales and business development skills. He has been working in various positions in the microelectronics, consumer electronics and imaging industry in Singapore, India, Japan and Germany. After completing his integration training, he will be able to start operative business shortly.

Boon-Keng Teng is looking forward to his pioneering job at AVT Asia: “It is a great challenge to build up a new sales organization in such a dynamic market environment,” he says, “but Allied Vision Technologies is already a respected camera manufacturer in the region, and I know that I can count on the full support of the AVT group.”

“The incorporation of AVT Asia is another milestone in Allied Vision Technologies’ growth strategy," says Frank Grube, president and chief executive officer of the company. “The machine vision market in Asia-Pacific is huge and will be a major driver of our future growth. Thanks to its partnership with local distributors, Allied Vision Technologies has been very successful for years in that region. However, with our own subsidiary, we want to demonstrate our long-term commitment to the market and improve our service to our partners and customers.”

Today, Allied Vision Technologies is represented by 11 distributors in 12 countries of the Asia-Pacific region. These partners remain in charge of the sales and support of AVT cameras in their respective countries, but they will now be locally driven and supported by the Singapore office, which opened February 9, 2010.