Together with the New Quality Deck and Co-Located with SMTA International, Joanna Cooper, general manager of Daimler Truck North America, will deliver the keynote address at The ASSEMBLY Show, taking place October 21-23, 2025, at the Donald E. Stephens Convention Center in Rosemont, IL.  

The ASSEMBLY Show is the leading trade event for assembly technology, connecting professionals with the latest equipment, solutions, and innovations. The program features hands-on product demos, expert-led educational sessions, networking opportunities, and a dynamic exhibit floor showcasing top suppliers and technologies driving the industry forward. Register for free today to attend the Expo Hall and Keynote. 

The keynote, sponsored by Promess, will take place on Wednesday, October 22, from 9:00 am to 10:00 am. Cooper will discuss “The Competitive Edge” and share firsthand insights into cultivating a sustainable and agile culture of innovation. Drawing from real-world experience, she unpacks the challenges faced and lessons learned while leading transformation in a complex, technology-driven manufacturing environment. From harnessing AI to stabilizing assembly operations, Joanna demonstrates how digital tools are not only revolutionizing products but also redefining decision-making, how teams are engaged, and how operations are run.

“Joanna Cooper’s leadership at Daimler Truck North America is a powerful example of how innovation and agility can shape the future of manufacturing,” said John Sprovieri, Editor in Chief of ASSEMBLY Magazine, producers of The ASSEMBLY Show. “Her keynote will set the tone for three days of forward-thinking conversations, hands-on demos, and strategic networking.”

A respected industry leader, Cooper serves on the Board of Directors for Women in Manufacturing and was recently named one of Women in Trucking’s “Top Women to Watch in Transportation.” Her career is defined by a dedication to operational excellence, inclusive leadership, and advocacy for women in industry. Following her keynote, Cooper will join an audience Q&A session. 

In addition to the keynote, attendees at the ASSEMBLY Show will have access to the Exhibit Hall, featuring 200+ exhibitors showcasing cutting-edge assembly technologies. Participating companies include Gold Sponsor Promess; Silver Sponsor UJIGAMI; and Bronze Sponsors Du-Pas by TorQTec, WEISS and IPS. View the full list of exhibitors on the interactive floor plan here. 

The trade show will once again be co-located with SMTA International, the premier event for professionals in the electronics manufacturing industry. Your ASSEMBLY Show registration grants access to SMTA’s exhibit hall.  

New for 2025, the show floor will feature the QUALITY Deck, presented by Quality magazine. This dedicated area will showcase quality manufacturing technology suppliers specializing in solutions for product quality and process improvement. Highlighting the critical role of quality control, the QUALITY Deck will help manufacturers improve consistency, efficiency, and overall product performance. 

The 2025 ASSEMBLY Show will offer several networking events, including the Taste of Rosemont Welcome Reception in the exhibit hall, sponsored by UJIGAMI, taking place on Tuesday, October 21. A networking reception on Wednesday evening offers attendees and exhibitors the chance to relax with great food and music while making new connections. Thursday morning features the Breakfast Mingle on the show floor. In honor of Breast Cancer Awareness Month, The ASSEMBLY Show will once again hold Pink Out Day on Thursday, October 23, and match all donations to support the Susan G. Komen foundation. 

Registration for The ASSEMBLY Show is now open. Attendees can explore the latest technologies, network with top-tier suppliers, and gain insights from industry leaders driving change across the manufacturing landscape. Free registration for the Expo Hall and Keynote is available until September 13. Save $50 on the Tuesday Conference Package + Expo, which includes a full day of sessions, lunch, and networking opportunities before the exhibit hall opens on Tuesday evening. 

For more information, visit www.assemblymag.com.