Articles Tagged with ''color measurement''

The exact color shade affects the value and identity of the product and the brand. Therefore, it is crucial to match the correct color shade in the production process and to produce it homogeneously throughout numerous batches.

Color is the first thing we see and the first thing we connect to. Color influences up to 85% of product purchasing decisions and more importantly, our reactions to color are 95% emotional, therefore the first impression or reaction is critical. 

Luminator Technology Group is a family of brands that manufacture passenger information signs, lighting, and display solutions for bus, rail, and aerospace industries. Based in Plano, Texas, Luminator serves a broad customer base in North America and throughout the world.

Human visual perception is the ultimate standard of quality for any lighting or display product that’s intended to be viewed by humans. From flat screen TVs to smart phones, light bulbs to traffic signals, stadium jumbotrons to VR goggles, the GPS in your car to the cockpit instruments of a jet plane, what human users perceive—and any defects they notice—is the defining factor in device quality.

Special effect finishes and other appearance-enhancing materials, long a staple in the automotive industry, are now making their way into everything from appliances and consumer electronics to toys, cosmetics, and containers for personal care products such as shampoo.

Anyone active on Facebook and Twitter in 2015 likely remembers the argument over the color of a blue and black dress.