Looking back at my quality career since 1984, I remember contributing to a quality manual of a Motorola Division in 1987-88 for ISO 9001 certification. 

Creativity—the ability to imagine things that do not exist and make them a reality—is said to be one of the things that elevates humans above other species.

There’s a popular and effective exercise, taught in business schools everywhere, called a SWOT analysis. The concept is to analyze the entirety of a company, organization, or institution by listing its Strengths, Weaknesses, Opportunities, and Threats.