Faro Expands Operations to Mexico
“Mexico represents a significant growth opportunity for us,” Senior VP and Managing Director for the Americas David Morse says. “We’ve been selling in Mexico through a distributor for the last 10 years and have a sizable customer base to build upon.”
“I have been very open about my desire to expand our business geographically,” President and CEO Jay Freeland says. “Mexico represents an important market for us-both strategically and operationally-due to the limited penetration in their growing manufacturing environment.”
The company will use the same sales model in Mexico that it has used in the U.S. and Canada, with account managers working from key locations, including Monterrey and Mexico City, while leveraging an inside sales support team at the company’s headquarters in Florida.