Creaform reformulates its branding in an effort to center on experiencing innovation through three pillars: state-of-the-art products, stellar customer relationships and fearless ambition.

Creaform, a business of AMETEK, Inc., portray their fresh brand identity as an evolution rather than a revolution. With 20+ years of innovation under the belt, focused around high-technology solutions, they secure a legacy of continuously pushing the limits of the industry through rich and dynamic relationships with their customer base. 

The new branding stems from a continuum; “Innovation Takes Form” puts the spotlight on the company’s employees, partners and customers, and their journey through the Innovation mindset. This mindset builds on intrinsic expectations about the metrology market, namely the product, the relationship, and the ambition. Key to the success of Creaform are the satisfaction expressed when scanning and measuring with intuitive tools, the human connections made along the journey, and the ripple effect on the customer’s own ambition. 

The company therefore draws on the power of experiencing innovation to consolidate its past, present and future accomplishments in terms of hardware, software and engineering services. 

“Our goal was to embrace our commitment to a comprehensive customer experience. While our products and quality have always taken center stage, and rightly so, it is now time to shine a light on the actual process. Innovation is at the crossroads of the people, their creations and their desire to achieve. That is what we call Experiencing Innovation,” says Fanny Truchon, President and Business Unit Manager at Creaform.

And today, with 26 office locations around the world and 14 new distribution centers opened in the past year, Creaform is in full swing, not only in a niche market, but across the tech industry worldwide, and thus remains very close to its customers, both in terms of human connections and geographic proximity.

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