The Quality Show is getting a new identity, MAX. MAX stands for the Manufacturing & Automation eXchange. It’s the new embodiment of not only The Quality Show, but also events previously known as The ASSEMBLY Show South and Adhesives in Action. 

According to the organizers, “We’ve rebranded to reflect where the industry is going—more automation, more integration, and more innovation. It’s still hands-on, solutions-focused, and grounded in real-world manufacturing challenges—but now, it brings together a broader range of professionals and technologies under one dynamic event.”

If you are still asking yourself “Why the Change?,” sources close to the show offer this rational: “The industry has evolved, and so have manufacturers’ needs. Automation, robotics, and smarter production methods have become central to the way we work—and MAX reflects that shift. We’re bringing five powerhouse brands together—ASSEMBLY, Quality, Adhesives & Sealants Industry, ISHN, and Packaging Strategies—to create one unified event. That’s how modern manufacturers think, so that’s how we’re building this event.”

Additionally, a broad spectrum of sectors—Automotive, Appliance, Aerospace, Medical, Electronic, New Energy, and General Manufacturing—will truly be brought together by the event, which was witnessed by the collaboration and synergy evident in the co-location of The Quality Show, The ASSEMBLY Show South, and Adhesives in Action. The event will be backed by a total of five top brands and reflect “a more integrated, innovative industry.”

Further capitalizing on how manufacturers think and operate on the modern shop floor, MAX will be less of a traditional trade show and more of a live experience. You’ll still see your favorite technologies, but now everything is showcased in an integrated environment that reflects how manufacturers actually operate.”

To this new approach, the show will be introducing Learning Hubs instead of traditional theaters—quick, engaging 15-minute sessions right on the show floor that help solve real challenges—and hands-on demos from robotics and automation to safety and quality.

The Manufacturing & Automation eXchange (MAX) will be held March 25-26, 2026, at Music City Center, Nashville, TN.

For more information or to register for the event, visit theMAXevent.com.