It’s called the principle of two weaknesses. It is a strategy in chess. It was developed by Grandmaster Aron Nimzowitsch and detailed in the book, “My System,” back in 1925 and still considered a core strategy in chess to this day.
You see it a lot with e-commerce. Online shopping is said to offer an advantage. An array of “reviews” posted by other shoppers of the product you are considering. Amazon and others have converted these comments on the worthiness of a product into tools that help browsers decide if they want to become purchasers.
The concept of heroes with extraordinary abilities is far older than the comic books—which then became movies, which became television or streaming shows—that we know today.
I admit, first things first does make sense to me. In particular, I like it because it places a priority on the basics. You have to crawl before you walk, walk before you run.
I’m fond of the phrase “These words say this. These words don’t.” I first encountered it in the marketing of the company Pig Newton, the production company of comedian Louis C. K.
I was watching an NFL Football game when I first heard it. The commentator—interestingly enough, the rules commentator, a new fixture in football broadcasts, in place to help the audience better understand the how’s and why’s of the way a game is being officiated—referred to the situation as a “50 guys in the bar standard.”
Choosing the right tools and techniques is essential in manufacturing and quality control. This principle applies to language as well; our word choices influence responses. This was clear during a conversation at the ASQ Measurement Division event in Michigan this September.
Political strife, economic instability, and natural disasters challenge the manufacturing sector. This month, explore expert insights on the role of artificial intelligence in quality management and new optical inspection standards.