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Home » Authors » Gerben de Haan

Articles by Gerben de Haan

Futuristic flight through a digital line landscape, Blue dust particles with an isolated transparent background.
Software

From Hype to High Impact: The Practical Role of AI in Quality Management

Explore how forward-thinking manufacturers are moving beyond AI’s shiny promises to create smarter, more efficient, and proactive quality operations.
Gerben de Haan
September 4, 2025

The manufacturing industry is overwhelmed with claims of "AI-powered" solutions that promise to transform quality management. However, there's little clarity on what this truly means. Learn how to move past the buzzwords and focus on what matters: how AI can transform quality management from a compliance-driven necessity to a strategic driver of manufacturing excellence.


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Conceptual Digital Brain of an Artificial Intelligence Mind
Management

AI in Quality Management: How to Move Beyond the Hype and Add Real Value

The value AI can bring is considerable even if most organizations have yet to discover it.
Gerben de Haan
May 25, 2025

Skepticism surrounds AI among quality professionals, but innovative organizations are already using it to improve operations through conversational interfaces. This highlights AI's potential to streamline processes and enhance decision-making by adapting existing solutions.


Read More
A view of an iceberg above and below the water.

Is Your Total Cost of Quality Picture Complete?

While quality influences many business functions, its full impact often remains unseen
Gerben de Haan
October 16, 2024

This article shows how to make leadership aware of all costs and not just the tangible ones. It helps quality professionals to quantify the Total Cost of Quality and derive a compelling business case from that quantification.


Read More
QM 0822 Quality 101 Automation
Quality 101

Automation: Should Manufacturers Fight Or Flight?

Despite its praised benefits, many manufacturers still decide against automation. But does that decision stem from fear?
Gerben de Haan
August 16, 2022


Even with accessible technology developed to support their growth, the sad truth is that only a few manufacturers have fully explored the power of automation. The majority are still figuring out the best way to get started.


Read More
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