CLEVELAND-QMI, a management system registrar, has unveiled a new corporate identity and branding theme, "Advancing Business Excellence." The new identity was developed to better represent the company's broader service offering and current strategy.

"Since we began 20 years ago as a pioneer in the ISO movement, the QMI brand has evolved to include a wide range of ISO and industry standards," says Wendy Tilford, president of QMI. "Our new mark and positioning theme line symbolize how we have grown and changed to meet the higher expectations customers have. Today, customers believe their registrar should do more to help them improve productivity, efficiency and profitability. QMI has built an organization with the knowledge, experience and technical capabilities that deliver to their continuous improvement goals."