J.D. Power and Associates: September Strong for New-Vehicle Retail Sales
The September retail seasonally adjusted annualized rate (SAAR) is expected to come in at 10.3 million units, which is up significantly from the 9.6 million-unit rate in August. The total light-vehicle selling rate is forecasted at 13 million units for the month.
"As vehicle inventory improves from the shortages during the past four months, buyers are showing resilience despite the troubling economic environment," says Jeff Schuster, executive director of global forecasting at J.D. Power and Associates. "While conditions remain challenging, a robust selling rate in September will help to ease fears of weaker vehicle sales in the fourth quarter."