MARIETTA, GA —, an online manufacturing marketplace, hired Allan “AJ” Sweatt as its new vice president of product strategy.

In this role, Sweatt will focus on the firm’s global online manufacturing marketplace and develop enhancements designed to improve member experience, increase their return on investment (ROI) and help them discover new revenue streams.

Most recently, he served as director of global marketing at TydenBrooks SPG, where he grew overall sales by $15 million over a two-year period. Previously, as a principal of AJ Sweatt Logic & Communications, AJ oversaw the marketing programs of clients ranging from small manufacturing businesses to large multinational OEMs. His background also includes online business model development for Gardner Business Media’s web-based platforms and launching of, its flagship website for manufacturing and metal working. Notably, Sweatt is an alumnus, having served as vice president of marketing from 2007 through 2011. During his tenure, he launched a customer retention program that yielded a 26 percent increase in longevity rates.

“It is a thrilling time to rejoin the team, as many platform enhancements and new offerings are about to launch," Sweatt said. "I look forward to driving these changes in a way that will positively impact customer experience and satisfaction. But, I am most excited to increase the value brings to small and midsized manufacturers to help them compete and grow in this rapidly changing, complex industry.”

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