Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOK
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
Quality NewsTest & InspectionAutomotiveAerospace

INDUSTRY HEADLINE

Danish Robot Equipment Company OnRobot Acquires Purple Robotics

p
September 20, 2018

ODENSE, Denmark — Purple Robotics, which developed the world’s first gripper specifically for cobots, has now been acquired by OnRobot. The acquisition takes place two months after the OnRobot merger of three robotics companies from the United States, Hungary and Denmark that created one global player with a focus on the market for industrial robot accessories.

Now, OnRobot adds another technology to the product mix. With the acquisition of Purple Robotics, OnRobot can now offer its partners the world’s first dual vacuum gripper. The gripper attracted international robot industry attention when the inventors presented it in June at Automatica, the world’s largest robotics fair.

Purple Robotics was established by the three Danish “super-nerds” Lasse Kieffer, Henrik Tillitz Hansen and Peter Nadolny Madsen, all of whom have a background as product developers at Universal Robots. OnRobot is now infusing this valuable expertise into its own existing R&D department at its headquarters in Odense. Lasse Kieffer, Purple Robotics CEO, looks forward to joining the OnRobot organization together with his colleagues.

“It has been really good fun to create a brand new robotics company and to disrupt the market for vacuum grippers with our invention,” Lasse Kieffer said. “It makes a lot of sense and creates significant synergy to join forces with OnRobot, which has already created a strong, global sales organization. This means that we can focus 100 percent on developing the world’s coolest robotics products. Together, we can go far.”

Since entering the market, Purple Robotics has experienced a veritable onslaught from partners worldwide wishing to be able to offer the product to their customers. Already three months after launching the product, 40 partners in 25 countries have concluded partnership agreements with Purple Robotics for the patented innovation.

The Purple Robotics dual vacuum gripper can, so to speak, give a robot arm two “hands” and thereby the ability to handle several items simultaneously and solving multiple tasks in one movement. Additionally, it has an electric pump integrated in the gripper itself, meaning users do not need to worry about hoses, compressed air, and cables as with conventional vacuum gripper solutions.

“It must be easily conceivable to automate even small production batches,” said Enrico Krog Iversen, CEO, OnRobot. “Otherwise, robot technology is not a good investment. This is why we hand pick the best and most user-friendly robot products and integrate them in OnRobot. We are extremely pleased to now be able to offer our robot partners and integrators the vacuum gripper, just as we look forward to being able to add the top-class Purple Robotics robot developers to our development department.”

Visit www.onrobot.com for further information.

KEYWORDS: automation Cobots (Collaborative Robots) manufacturing robotics

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

    Meet the 2024 Quality Rookie of the Year: Justin Wise

    Justin Wise is an exceptional individual who has been...
    Aerospace
    By: Michelle Bangert
  • Man with umbrella and coat stands outside while it rains at night looking at a building.

    Nondestructive Testing: Is there an ethics problem?

    I was a whistleblower who exposed fraudulent activities...
    NDT
    By: Dale Norwood
  • Unraveling Deflategate: Football stadium with closeup of football on field

    Unraveling the Tom Brady Deflategate

    The Deflategate scandal erupted following the 2014 AFC...
    Measurement
    By: Greg Cenker and Henry Zumbrun
Manage My Account
  • eMagazine Subscriptions
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Key Takeaways for Quality Leaders
    Sponsored byComplianceQuest

    Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

  • This image shows a person seated next to a Bobcat T66 compact track loader.
    Sponsored byPolyWorks by InnovMetric

    Supercharging Digital Gauging at Bobcat North America

  • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
    Sponsored byDorsey Metrology International

    Ensuring Product Quality in a Competitive Manufacturing Landscape

Popular Stories

a titanium diaphragm speaker driver

The One Thing Elon Gets Right Is Designed to Scare You

This image shows a person seated next to a Bobcat T66 compact track loader.

Supercharging Digital Gauging at Bobcat North America

Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

Ensuring Product Quality in a Competitive Manufacturing Landscape

2026 Quality Professional of the Year!

Events

June 9, 2026

Future-Proof your Quality Processes with Advanced 3D Optical CMM Technology

Discover how to effortlessly capture complex data, leverage true multi-sensor automation, and ensure continuous operation without creating inspection delays.

June 22, 2026

Automate 2026

Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
 
Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
 
Ready to transform the way you work? Take the next step at Automate.
View All Submit An Event

Products

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

See More Products
Quality Podcast Channel Custom Content

Related Articles

  • New Danish Robot to Debut at IMTS

    See More
  • Renaul_Wandercraft.jpg

    Renault Group Finalizes Strategic Partnership with Next Gen Robotics Company Wandercraft

    See More
  • A3 Robotics automation

    Dr. Reymond Clavel and Marc-Olivier Demaurex, Pioneers of the Delta Robot, and Robotics Leader Joe Gemma Selected for 2024 Joseph F. Engelberger Robotics Awards

    See More

Related Products

See More Products
  • Right-Sized Equipment DVD

  • Total Productive Maintenance Blitz DVD

See More Products
×

Stay in the know with Quality’s comprehensive coverage of
the manufacturing and metrology industries.

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Market Research
    • Reprints
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing