Verisurf Software announced it has appointed Tara Mitchell to the position of business development manager for the Americas. Tara will work closely with both customers and Verisurf regional sales managers in her new role, applying critical thinking for inspection and measurement solutions across the manufacturing enterprise.

“We are delighted to have Tara as a team leader for business development; her experience and reputation as being highly effective and customer-centric are a great fit for Verisurf,” said Pat Bass, director of sales.

Mitchell’s work history and ongoing involvement in metrology-related community organizations adds to her relevant expertise and provides a clear perspective on industry and customer challenges.

Previously, Mitchell was responsible for business development in the western region for Hexagon Metrology, where she sold inspection and measurement solutions, including fixed CNC CMMs, portable CMM arms, and more.

Notably, during her tenure with Hexagon, Mitchell also served on the Executive Committee of the CMSC for nearly ten years, where she pursued the organizations’ goal of bringing the world of metrology one step closer to its audience. While working with the CMSC, Tara helped foster an educational atmosphere through programs and the annual CMSC conference that encouraged attendees to network and learn about innovations in 3D measurement solutions from the world’s leading providers of metrology systems.

Mitchell is also a member of the Manufacturing and Fabrication Technical Advisory Committee at Renton Technical College, Renton Washington, where she will continue her role of supporting programs designed to prepare students and incumbent workers for careers in industrial production and fabrication.

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