Items Tagged with 'color analysis'

Consider two fields of science, having at the first look, no relation with metrology: Architecture-Archeology and Psychology.

Manufacturers are increasingly turning to digital color management tools to set their products up for success — achieving greater precision, improving formulations, and streamlining production.

The exact color shade affects the value and identity of the product and the brand. Therefore, it is crucial to match the correct color shade in the production process and to produce it homogeneously throughout numerous batches.

Color is the first thing we see and the first thing we connect to. Color influences up to 85% of product purchasing decisions and more importantly, our reactions to color are 95% emotional, therefore the first impression or reaction is critical.