Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOK
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

Mailbag:
The King and ISO

May 5, 2003
Dear Editor,

Once upon a time in the land of Productivity there lived a wise King. The King told his subjects, "If you make your products well, you will sell plenty and prosper." However, deep within the castle there was unrest. The King's inspectors did not believe that the people heeded the King's simple advice. So pushing aside their microscopes and measuring tools they set about to create a set of rules to ensure the quality of the Kingdom's products. They claimed it was not a revolution, but an evolution. Their cry became, "Say what you do; do what you say." They called themselves the Interested Sons of the Order, or ISO.

Now the King, who was all for better goods and happy customers, began to listen to the ISO. They came bearing TQM and Six Sigma. They came bearing the -- Proclamation. The King was confused. It was many words. Great banners appeared throughout the kingdom stating that the King's products were the best. Surely this must be true, the kingdom now had the documents and forms to prove it.

Soon, members of the ISO were pushing aside their data packages and getting to sit at the big table in the part of the castle that is carpeted. The King's advisors called them by name. The ISO displayed their charts, although neither the King nor his advisors actually understood them, or cared. They wrote corrective actions, to display their power. It was necessary; it said so in the Proclamation. Life was good, for the ISO.

Customers in other lands heard of the ISO. "Hurray, we are saved," they cried. It was a new day. Out of the cubicles and into the spotlight for the inspectors. An iron fist to wave for the customers. The Proclamation spread throughout the land. It became bigger than the Kingdoms, bigger than the Kings.

Ah, but can there ever be enough of a good thing? The wagon makers thought not. "Yes," they said, "the Proclamation is good for you, but not for us," and soon the first of many variations appeared. It was not long before the inspectors came bearing requests to their Kings for additional funds to satisfy the special interest groups. The Kings did not smile.

Eventually, the big fish were fed. It was now time to catch the smaller fish. But, the smaller fish could not swallow the twenty course Proclamation. So, the ISO said, "Let's put the twenty dishes on five platters, mix them up a bit and make it easier to choose and sample. Let's not write as much, since it is frightening the masses. Let's make a new buzz word we can all get behind to make this all sound like it's better and new. Let's call this "Process Driven."

The inspectors, now haggard and breathless from trying to keep up, approached their disgruntled King with the news. "What, again?" bellowed the King. "Soon you will be telling me that this will happen every five years." The inspectors bowed their heads and envisioned their offices disappearing.

One morning, after a particularly long audit in which the number and detail of quality objectives of the organization were in question, the King called for all his subjects to meet in the courtyard. An army of workers tossed the Kingdom's ISO procedures into a raging fire. At noon the King addressed the crowd. It was a short speech. The King simply said, "If you make your products well, you will sell plenty and prosper." The inspectors went back to their microscopes and measuring tools never to be heard from again.

Steve Demski

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

    Meet the 2024 Quality Rookie of the Year: Justin Wise

    Justin Wise is an exceptional individual who has been...
    Aerospace
    By: Michelle Bangert
  • Man with umbrella and coat stands outside while it rains at night looking at a building.

    Nondestructive Testing: Is there an ethics problem?

    I was a whistleblower who exposed fraudulent activities...
    NDT
    By: Dale Norwood
  • Unraveling Deflategate: Football stadium with closeup of football on field

    Unraveling the Tom Brady Deflategate

    The Deflategate scandal erupted following the 2014 AFC...
    Measurement
    By: Greg Cenker and Henry Zumbrun
Manage My Account
  • eMagazine Subscriptions
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Key Takeaways for Quality Leaders
    Sponsored byComplianceQuest

    Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

  • This image shows a person seated next to a Bobcat T66 compact track loader.
    Sponsored byPolyWorks by InnovMetric

    Supercharging Digital Gauging at Bobcat North America

  • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
    Sponsored byDorsey Metrology International

    Ensuring Product Quality in a Competitive Manufacturing Landscape

Popular Stories

a titanium diaphragm speaker driver

The One Thing Elon Gets Right Is Designed to Scare You

This image shows a person seated next to a Bobcat T66 compact track loader.

Supercharging Digital Gauging at Bobcat North America

Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

Ensuring Product Quality in a Competitive Manufacturing Landscape

2026 Quality Professional of the Year!

Events

June 9, 2026

Future-Proof your Quality Processes with Advanced 3D Optical CMM Technology

Discover how to effortlessly capture complex data, leverage true multi-sensor automation, and ensure continuous operation without creating inspection delays.

June 22, 2026

Automate 2026

Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
 
Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
 
Ready to transform the way you work? Take the next step at Automate.
View All Submit An Event

Products

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

See More Products
Quality Podcast Channel Custom Content

Related Articles

  • J.A. King Acquires Oklahoma-Based Trace 1 Calibrations

    See More
  • Carl Zeiss Announces King Machine as New Distributor

    See More
  • King Joins RAB

    See More

Related Products

See More Products
  • H1517.jpg

    A Practical Field Guide For ISO 9001:2015

  • 118877.jpg

    How to Audit ISO 9001 2015 A Handbook for Auditors

  • iso.jpg

    The ISO 45001:2018 Implementation Handbook

See More Products

Related Directories

  • isoTracker Solutions Ltd.

    Popular cloud-based QMS software with a global customer base. Ideal for small to medium-sized businesses, with no set-up cost and proactive support. Designed for easy compliance with ISO 9001, ISO 14001, ISO 17025, ISO 13485, ISO 45001, ISO 22000 and other QM standards. Pay only for the features you need and add to them as your business grows.
×

Stay in the know with Quality’s comprehensive coverage of
the manufacturing and metrology industries.

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Market Research
    • Reprints
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing