OSCEOLA, WI-Katina Kravik has been promoted to chief executive officer of Northwire Inc. – Technical Cable. Kravik represents the third generation in her family to own and lead the privately held 37-year old company.

Kravik's grandfather, Ormund Kravik, founded Northwire in 1972. A mechanical engineer with an entrepreneurial spirit and industrious nature, Kravik formed Northwire when he could not source cable for one of his other businesses. Mark Kravik, Katina's father, led the second generation for more than 30 years, revolutionized the industry by establishing benchmarks for the shortest lead times, unmatched quality and service excellence. Northwire's customer-centric foundation is solidified in Mark Kravik's new role as chairman of the board. As the new owner and CEO, Katina Kravik continues the tradition of superior performance and service excellence.

"As an innovative solutions provider, Northwire's principal objective is to enhance every aspect of the customers' experience," says Katina Kravik. "We will continue to invest heavily in our valued employees in the areas of professional development including design for Six Sigma, project management and Lean. These platforms will enable us to add more value to our customers, and innovate a wider and deeper breadth of product offerings with increased velocity."

Northwire designs, manufactures and markets technical and retractile cables for diverse applications, including industrial, energy, life sciences, government, machine vision, lighting and underwater. Northwire has manufacturing facilities in Wisconsin and New Mexico, and sales offices and distribution centers in Jiangsu Province, China, and The Netherlands. For more information, visitwww.northwire.com.