Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOK
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

Case Study: Early Market Penetration and Continuous Improvement

December 2, 2010
All the information needed for project teams to meet milestones and stay on track is at one’s fingertips in AtTask.Source: AtTask


Continuous improvement is the life-blood of any successful organization. As the economy improves, the lessons learned by those organizations that have successfully maximized their resources, streamlined processes and facilitated effective workforce collaboration have become more competitive and captured greater market share in recent years. Many business leaders wisely turned to project methodologies to facilitate an environment of process improvement during the recent economic downturn.

Although project management methodologies have traditionally found their home within IT and software development, many savvy business leaders have been able to utilize the structure of project management methodologies to successfully manage other types of project-based work, including marketing, financial services and new product development.

As organizations become more global in terms of product development and manufacturing, it has become increasingly important for managers to efficiently manage teams in different time zones and different languages, and do it all in real time.

Utilizing the methods and the right software solutions to enable today’s project managers to work with teams spread throughout the world has become increasingly important.

Rawlings, part of Jarden Team Sports, is the leading manufacturer and marketer of baseball equipment and other sporting goods in the United States. As the official baseball and helmet manufacturer of Major League Baseball and the official ball producer of the NCAA baseball championships, Rawlings was looking for a project management solution that would allow it to accelerate new product introduction and increase early market penetration.

“Most college baseball teams start hitting the batting cages in the fall,” says Ben McIntosh, commercialization manager at Rawlings. “If we can get next season’s bats in the hands of college players in the fall, they’ll be using our bats the following spring. We chose AtTask as our project management solution because we believe they will help us do that.”

The challenges associated with new product research and development in a global manufacturing environment made it difficult for Rawlings to make accurate projections on new product introduction and delivery. To accelerate the new product development and manufacturing of baseball bats, Rawlings needed a project and portfolio management (PPM) solution that would provide increased visibility into the research and development process while addressing three specific objectives. These objectives include:

Fostering collaboration. Coordinating teamwork among their global development team was critical to the new product development process. The solution needed to address the needs of project teams in different time zones, different countries and teams speaking different languages.

A centralized location. An area accessible to everyone on the project team for shared development data was necessary to enable members to more efficiently manage the information needed to meet project milestones.

The ability to accurately forecast projected completion dates. Identifying lagging projects early was deemed critical to keep projects on schedule. Knowing that a project is in trouble after it is too late is of no value to any organization.



AtTask allows Rawlings project teams to successfully collaborate from anywhere in the world. Source: AtTask

A New Direction

To support Rawlings’ objective to provide transparency, reduce costs and drive new product introduction, AtTask enables companies to deploy globally, increase visibility and accountability, and accelerate market penetration. Rawlings leverages AtTask’s solution to facilitate team collaboration anywhere bats are manufactured. Because AtTask works on any platform and browser, automatically accounts for different time zones and is the only PPM solution available in English, Spanish and Chinese, Rawlings’ global development teams can collaborate and work together in real time.

Centralizing project data enables Rawlings to increase visibility and accountability on every project from concept to delivery. All the information needed for project teams to meet milestones and stay on track is at AtTask’s fingertips, empowering Rawlings’ project teams to deliver on time.

AtTask automatically creates project projections based on real-time project status. This enables Rawlings to accurately forecast projected completion dates, giving project managers the information needed to keep projects on track, help project teams be more efficient and expedite the development process, thereby shortening the time it takes for Rawlings to get to market with new products and to grow market share.



AtTask gives Rawlings visibility into every initiative.

Successful Anywhere

AtTask gives Rawlings visibility into every initiative, enabling them to search for any product known to be in development and identify where it is in the process, the anticipated delivery date and whether it can be expected to meet the scheduled delivery date.

Giving project managers a heads-up on potentially lagging projects enables Rawlings’ project managers to take actions to bring projects back on track before it is too late. “Our product is 100% seasonal,” McIntosh says. “If we miss our deadline, our opportunity for that year is lost. AtTask allows us to know exactly where any product in development is at, at any point in time-helping us keep projects on track so we can hit our scheduled delivery date.

“We considered 12 to 13 other project management solutions,” McIntosh continues. “Compared to the other solutions we considered, I was confident that AtTask would do what we needed it to do. From the minute I watched the online demo, I haven’t been disappointed.”



AtTask

(801) 373-3266

www.attask.com

Reply 12





Benefits

  • AtTask gives Rawlings visibility into every initiative, enabling them to search for any product known to be in development and identify where it is in the process.

  • AtTask automatically creates project projections based on real-time project status.

  • AtTask enables companies to deploy globally, increase visibility and accountability, and accelerate market penetration.



  • Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

      Meet the 2024 Quality Rookie of the Year: Justin Wise

      Justin Wise is an exceptional individual who has been...
      Aerospace
      By: Michelle Bangert
    • Man with umbrella and coat stands outside while it rains at night looking at a building.

      Nondestructive Testing: Is there an ethics problem?

      I was a whistleblower who exposed fraudulent activities...
      NDT
      By: Dale Norwood
    • Unraveling Deflategate: Football stadium with closeup of football on field

      Unraveling the Tom Brady Deflategate

      The Deflategate scandal erupted following the 2014 AFC...
      Measurement
      By: Greg Cenker and Henry Zumbrun
    Manage My Account
    • eMagazine Subscriptions
    • Newsletters
    • Online Registration
    • Subscription Customer Service
    • Manage My Preferences

    More Videos

    Sponsored Content

    Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

    close
    • Key Takeaways for Quality Leaders
      Sponsored byComplianceQuest

      Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

    • This image shows a person seated next to a Bobcat T66 compact track loader.
      Sponsored byPolyWorks by InnovMetric

      Supercharging Digital Gauging at Bobcat North America

    • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
      Sponsored byDorsey Metrology International

      Ensuring Product Quality in a Competitive Manufacturing Landscape

    Popular Stories

    a titanium diaphragm speaker driver

    The One Thing Elon Gets Right Is Designed to Scare You

    This image shows a person seated next to a Bobcat T66 compact track loader.

    Supercharging Digital Gauging at Bobcat North America

    Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

    Ensuring Product Quality in a Competitive Manufacturing Landscape

    2026 Quality Professional of the Year!

    Events

    June 9, 2026

    Future-Proof your Quality Processes with Advanced 3D Optical CMM Technology

    Discover how to effortlessly capture complex data, leverage true multi-sensor automation, and ensure continuous operation without creating inspection delays.

    June 22, 2026

    Automate 2026

    Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
     
    Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
     
    Ready to transform the way you work? Take the next step at Automate.
    View All Submit An Event

    Products

    Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

    Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

    See More Products
    Quality Podcast Channel Custom Content

    Related Articles

    • Focus on Continuous Improvement

      See More
    • two people working together in an office environment

      The Next Generation of Six Sigma: Linking Continuous Improvement to Strategy

      See More
    • a framework for integrating AI in Corporate Intelligence (CI)

      AI as an Enabler of Continuous Improvement: Applying Quality Thinking to AI Prompt Engineering

      See More

    Related Products

    See More Products
    • Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy 2/E

    • Strategic Continuous Process Improvement

    See More Products
    ×

    Stay in the know with Quality’s comprehensive coverage of
    the manufacturing and metrology industries.

    Newsletters | Website | eMagazine

    JOIN TODAY!
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Manufacturing Division
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletters
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Market Research
      • Reprints
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY PERSONAL INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing