BOXBOROUGH, Mass. – TÜV Rheinland has appointed David Haataja as Senior Vice President, Products, for the United States, Canada and Mexico.

TÜV Rheinland serves customers in commercial, electrical, chemical and medical products fields, and Haataja will be responsible for enhancing operations, driving new business development, and representing the North American region in the international regulatory committees and industry associations.

Haataja has more than 35 years of business development and operations leadership experience. To his new position with TUV Rheinland North America, he brings in-depth knowledge of market access, business development, global standards, testing, inspection, certification, and regulatory acceptance.

Highlights of Haataja’s career include a four-year post in Washington, D.C. working with regulatory agencies, trade associations, the Department of Commerce, and the United States Trade Representative. Haataja has experience in business development, directing operations and building relations with customers, trade associations and government organizations in Argentina and Brazil. Most recently, he led the water quality improvement industry as CEO and Executive Director of the Water Quality Association.

“Haataja’s sharp focus on the needs of the customer and superior knowledge of the US and international regulatory systems are a perfect fit with our organization,” said Gerhard Luebken, Chief Regional Officer for TUV Rheinland North America. “We are confident that David’s superior leadership skills and customer-first philosophy will help us to perfect our operations, add value and build client loyalty and long-term relationships.”

“Customers are the center of our universe,” said Haataja. “Our goal is to provide the solutions they need, when and where they need them. I’m glad to be part of TÜV Rheinland’s team as we are working toward becoming the go-to organization for our customers and help them tackle market access challenges.”

For more information on TÜV Rheinland, visit www.tuv.com/us.