Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOK
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
Management

Management

Where Does Quality End Within the Value Stream?

Whether we’re defining quality or value, both need to be from the customer’s perspective.

By Paul W. Critchley
Close up image of engine with a dirty oil filter.
Image Source: Paul W. Critchley

Image Source: Paul W. Critchley

July 25, 2025

Inspiration comes in all forms. Sometimes, it comes to me when I’m lying on my back in my driveway, looking up at one of the worst value stream fails I’ve ever been personally involved with.

I’ve always been a “pickup truck guy.” I’ve had a pickup as my daily driver since 1995. I’ve owned Toyotas, Ford, Chevys… I’m somewhat brand agnostic, so I tend to go for whatever the best deal is at the time. I figure that every car company has recalls and service bulletins at some point regardless of which brand I choose, so it’s not as much of a decision point for me as it once was. Each make and model of vehicle has their positives and negatives; that’s pretty much to be expected. With so many parts and pieces, suppliers and tolerances, there are bound to be issues along the way. Some large, some small.

READ MORE

  • The Secrets to Creating an Effective Value Stream Map
  • Lean 101: An Introduction to Lean Manufacturing
  • Podcast: Wicked Good Leadership: How to Leverage Lean to Engage People and Grow Your Business
  • Lean Manufacturing: Respect Your People

Which brings me to my current truck and the relationship I have with it. Overall, I’m pretty happy. It’s comfortable to drive, handles its truck duties well, and has given me no major headaches in 50,000 miles, so I really can’t complain. However, every three to five thousand miles when I’m doing an oil change, I’m (unpleasantly) reminded of how Lean teaches us the importance of delivering value to the customer, and how important it is that companies understand that their quality deliverables don’t end once the sales transaction is complete.

In Lean, we define value from the customer’s standpoint. We Lean practitioners often help clients determine the value that they deliver as how much their customer will pay them for it, thus defining the “value” that they place on the product or service they are buying. However, not all customers are equal, and not all customers value the same things. Which brings me to my biggest gripe – my oil filter’s location within my vehicle.

Blue car's engine under the open hood.
Image Source: Paul W. Critchley

As you can see in the picture, the oil filter is pretty hard to get to. There’s really only one way to reach it, and even then, it’s a tight fit. In today’s world, that’s not uncommon. A lot of engine bays are pretty crowded. For reference, here’s a picture of my 1980 Trans Am’s engine bay… nothing but motor!

When it comes to oil changes, regardless of the make or model of the vehicle, there’s always some oil that pours out of the engine block and oil filter upon removal. Depending upon the vehicle and its engine, there’s probably upwards of ¼ quart of oil that is present that has to find its way to the drain pan. As you can see, in my truck’s case, that waste oil doesn’t have a direct path to the pan. The steering rack is directly underneath the filter, as are a bunch of wires and electrical connections for the steering assist module. Inevitably, no matter how careful I try to be, these end up covered in oil, which can’t be a good thing.

Which brings me to my ultimate point: When we discuss “Quality,” in so much as we discuss “Value,” it must be defined from the customer’s standpoint. In my case, ease of doing an oil change is part of the value and perceived quality I place on a vehicle, since I do them myself. Even if I didn’t do my own oil changes – for whoever does do them, this is not an ideal setup. I have never used a “quick lube” business, so cannot attest to how careful (or more likely, not) they might be about making sure as little oil as possible gets on things that it shouldn’t be on. For me – it’s not worth the risk. I’d rather just do it myself and be sure.

After struggling through the first oil change (which also required a screwdriver to be put through the grossly-overtightened filter in order to remove it), I turned to the internet for advice. I uncovered numerous shade tree mechanic solutions, as I wasn’t the only one to have this gripe. After reading, I decided to run a series of experiments on the top solutions to see what really worked and what didn’t:

  1. Use a red Solo cup to contain the oil and oil filter as I removed the filter. Result: Didn’t work at all. Made a bigger mess than using nothing at all. 0/10. (Plus, I have a better use for these cups!)
  2. Put a plastic bag over the filter as I remove it (much like the cup solution, only bigger and floppier). Result: Not a complete failure, but still didn’t work well. The working space doesn’t allow for complete coverage with the bag which lead to spillage.  Even a partial success means having a plastic bag full of oil that you then have to maneuver without spilling it or poking a hole in it as you wiggle it out of the way. 2/10.
  3. Use a foldable funnel to catch/redirect the waste oil. This solution worked the best, but still was a bit of a pain to get set up. Plus, it takes up room that I need for my hand to get to the filter. And it adds work because I have to clean the funnel after I use it. 6/10.

Given the truck/engine design, there’s not much else I can do, so Solution 3 is what I’m stuck with until I buy a new truck with (hopefully) a better design. It’s a first-world problem for sure, but one that I think illustrates the point: whether we’re defining quality or value, both need to be from the customer’s perspective, and in this case, I’d give both bad grades.

Regular service is part of vehicle ownership, so it should be part of the value stream and quality conversations. I don’t know for sure because I wasn’t in the room where it happened (bonus points if you sang that last part in your head a la “Hamilton”!), but I dare to guess that this particular issue either 1. wasn’t identified, or 2. was identified and someone decided that it wasn’t important enough to change. To me, that’s not properly taking into account the entire value proposition of car ownership, which degrades the experience, and ultimately, the value and the quality of it. It appears to me as either an oversight, or an indifference, and neither is acceptable.

So the challenge is this: when we are designing our product, are we considering everything that the customers value? And – when do we decide where that question stops? Who are our customers – the people that simply buy our product or service, or all the people who have to interact with them at some point?

This is all true for our internal customers as well – when we are designing a manufacturing cell, an assembly line, or a workstation, are we considering what our customers value, what they are comfortable with and what will ultimately lead to better quality work? Are we setting things up to deliver the most value throughout its life cycle, or just until we’re done with our part of it?

KEYWORDS: customers lean manufacturing lean principles manufacturing

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Paul headshot
Paul W. Critchley is the president of New England Lean Consulting. For more information, visit www.newenglandleanconsulting.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

    Meet the 2024 Quality Rookie of the Year: Justin Wise

    Justin Wise is an exceptional individual who has been...
    Aerospace
    By: Michelle Bangert
  • Man with umbrella and coat stands outside while it rains at night looking at a building.

    Nondestructive Testing: Is there an ethics problem?

    I was a whistleblower who exposed fraudulent activities...
    NDT
    By: Dale Norwood
  • Unraveling Deflategate: Football stadium with closeup of football on field

    Unraveling the Tom Brady Deflategate

    The Deflategate scandal erupted following the 2014 AFC...
    Measurement
    By: Greg Cenker and Henry Zumbrun
Manage My Account
  • eMagazine Subscriptions
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Key Takeaways for Quality Leaders
    Sponsored byComplianceQuest

    Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

  • This image shows a person seated next to a Bobcat T66 compact track loader.
    Sponsored byPolyWorks by InnovMetric

    Supercharging Digital Gauging at Bobcat North America

  • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
    Sponsored byDorsey Metrology International

    Ensuring Product Quality in a Competitive Manufacturing Landscape

Popular Stories

a titanium diaphragm speaker driver

The One Thing Elon Gets Right Is Designed to Scare You

This image shows a person seated next to a Bobcat T66 compact track loader.

Supercharging Digital Gauging at Bobcat North America

Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

Ensuring Product Quality in a Competitive Manufacturing Landscape

2026 Quality Professional of the Year!

Events

June 9, 2026

Future-Proof your Quality Processes with Advanced 3D Optical CMM Technology

Discover how to effortlessly capture complex data, leverage true multi-sensor automation, and ensure continuous operation without creating inspection delays.

June 22, 2026

Automate 2026

Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
 
Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
 
Ready to transform the way you work? Take the next step at Automate.
View All Submit An Event

Products

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

See More Products
Quality Podcast Channel Custom Content

Related Articles

  • Value Stream Mapping against the wall

    The Secrets to Creating an Effective Value Stream Map

    See More
  • QM 1123 CLMN From the Editor

    Where Does it End? Usually Depends on Where You Start

    See More
  • QM 0823 Management Certification

    The Value of a Certified Quality Management System

    See More

Related Products

See More Products
  • Mapping Your Value Stream DVD

  • Value Stream Mapping DVD

  • Lean Accounting DVD

See More Products

Related Directories

  • OpusWorks by The Quality Group

    OpusWorks accelerates enterprise transformation with scalable training, project management, and AI-powered insights. Our platform delivers role-based learning and STATWORKS! to drive Continuous Improvement. Open Enrollment supports data-driven decision-making and performance optimization. CPI Portal complements this by offering access to enterprise tools, pre-configured classes and resources for individuals and teams.
×

Stay in the know with Quality’s comprehensive coverage of
the manufacturing and metrology industries.

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Market Research
    • Reprints
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing