The rebrand reflects a shared commitment across the Amtivo Group to deliver greater value, innovation, and impact for clients worldwide. It builds on British Assessment Bureau’s proud heritage while aligning it with Amtivo’s vision to be the most trusted and dynamic certification partner for organizations of all sizes.

Caroline Plumb, recently appointed CEO of Amtivo said: “Joining Amtivo at such a pivotal time is incredibly exciting. Bringing our teams and clients together under one strong global brand positions us to deliver even greater value, innovation, and impact in the years ahead. It’s about building on our history while looking confidently to the future.”

As part of this transition, the British Assessment Bureau website has now merged into amtivo.com/uk/ – the new online home for UK clients and an important early step toward the official rebrand from British Assessment Bureau to Amtivo next year.

While the change involves a new name and logo, it opens new opportunities for clients, including access to a wider range of sector expertise, innovative resources, and the confidence of working with one of the fastest-growing certification bodies worldwide.

With its unified brand and shared purpose, Amtivo is set to deliver even more value to organizations across every sector as it continues to grow its presence in over 30 countries worldwide.

For more information, visit amtivo.com/uk/.