Easy ain’t easy. Sounds like something said by cultural catchphrase artist and legendary baseball player Yogi Berra, but it sums up a conversation I had at a recent tradeshow in Atlanta.

Color is the first thing we see and the first thing we connect to. Color influences up to 85% of product purchasing decisions and more importantly, our reactions to color are 95% emotional, therefore the first impression or reaction is critical. 

Luminator Technology Group is a family of brands that manufacture passenger information signs, lighting, and display solutions for bus, rail, and aerospace industries. Based in Plano, Texas, Luminator serves a broad customer base in North America and throughout the world.

Human visual perception is the ultimate standard of quality for any lighting or display product that’s intended to be viewed by humans. From flat screen TVs to smart phones, light bulbs to traffic signals, stadium jumbotrons to VR goggles, the GPS in your car to the cockpit instruments of a jet plane, what human users perceive—and any defects they notice—is the defining factor in device quality.

Special effect finishes and other appearance-enhancing materials, long a staple in the automotive industry, are now making their way into everything from appliances and consumer electronics to toys, cosmetics, and containers for personal care products such as shampoo.

Kruk will lead the continued expansion of Pantone and X-Rite’s product and solution portfolio beyond color to material appearance. 

The immersive Virtual Light Booth for evaluating material appearance in both a physical and virtual world wins international product design award.

X-Rite and Gerber Technology will demonstrate how apparel companies can accelerate the design, creation and merchandising process by simulating photorealistic virtual garment samples.

Anyone active on Facebook and Twitter in 2015 likely remembers the argument over the color of a blue and black dress. 

Inaccurate color keeps discount stores in business and slows down production lines. Two pieces of a car’s dashboard that don’t match.