X-Rite Incorporated, a global leader in color science and technology, announced a new collaboration with Rhopoint Instruments, a leading manufacturer of test equipment for appearance quality, to advance digital appearance innovation and support the growing use of digital twins in product development and marketing. The companies have introduced the Rhopoint PANTORA Aesthetix®, a high-definition surface appearance measurement and 3D material visualization solution that simplifies the creation of realistic digital twins in a single, streamlined workflow.

Surface characteristics such as gloss, translucency, and texture play a significant role in how consumers perceive product quality. As automotive, consumer electronics, home appliances, luxury goods, and footwear brands invest in digital workflows, there is a growing need for accurate digital representations of complex materials. The Rhopoint PANTORA Aesthetix solution addresses this by combining Rhopoint's advanced surface measurement technology with X-Rite's PANTORA appearance software and color measurement devices that measure both reflectance and transmission, delivering a unified solution for digitally capturing and communicating the true look and feel of paints, coatings, leathers, and plastics.

"The Rhopoint PANTORA Aesthetix bridges the gap between physical and digital by delivering high-fidelity surface data that integrates seamlessly into 3D visualization and design workflows," said Matt Adby, Product Management Director, X-Rite. "By partnering with Rhopoint, we're making digital appearance data easier to capture and helping teams create more realistic digital twins without disrupting established processes."

"We're combining Rhopoint's surface measurement expertise with X-Rite's proven digital appearance platform," said Christian Dietz, Technical Director, Rhopoint Instruments. "This enables customers to move faster and smarter in their digital transformation journey."

Comprehensive Surface Appearance Measurement 

The Rhopoint PANTORA Aesthetix is a dual HDR camera-based surface characterization system that quantifies gloss, haze, roughness, and surface structure at 110 pixels per millimeter. It can reconstruct detailed 3D topography and integrates with X-Rite's PANTORA Appearance Software, allowing users to manage, edit, and share digital materials using the vendor-neutral Appearance Exchange Format (AxF).

For accurate color data, the system works seamlessly with X-Rite's Ci7000 Series benchtop spectrophotometers, MA-T12 multi-angle spectrophotometer, and MetaVue VS3200 non-contact imaging spectrophotometer. Together, X-Rite and Rhopoint deliver a unified solution for capturing both color and surface appearance attributes, streamlining the creation of high-definition digital twins that can be used in leading 3D visualization, rendering, and CAD tools for virtual prototyping and design review.

Using the Rhopoint PANTORA Aesthetix, product and marketing teams can:

•    Streamline communication between key stakeholders and supply chain partners with color-accurate, high-definition digital twins for realistic visualization.

•    Reduce costly errors and rework with digital materials that match real-world appearance.

•    Minimize physical samples and photo shoots, accelerating material selection and approval.

•    Improve collaboration with suppliers, designers, and brands using detailed, shareable material data.

•    Create highly realistic renderings for marketing and e-commerce platforms.

X-Rite Incorporated
www.xrite.com
Rhopoint Instruments
www.xrite.com/rhopoint-pantora-aesthetix